Sustainability is a common word in several forums, being addressed by diverse audiences such as governments, businesspeople and researchers. However, we cannot place “a new patch on an old cloth”, as wisdom says popular. And the crises we are experiencing today on our planet (climatic, social, economic) teach us that we need a deeper change in the ways of being, producing, consume and live. Sustainability shouldn't be just another label on product packaging in order to assist companies in its segmentation, communication and search process market niches. It should be an awareness of society as a whole, a search for values and actions, which make the planet truly sustainable, that is, alive and healthy for future generations. “This timely and current book helps us understand why it is necessary and urgent to make the transition to a model of sustainable production and consumption in a crucial moment for Humanity, faced with the emergency climate change and the destruction of ecosystems as a result of unbridled consumerism.” (Dr. Iva Miranda Pires, Coordinator of the Masters/Doctorate in Human Ecology and Professor at Universidade Nova de Lisboa, Portugal. He is president of the Society for Human Ecology). “Excellent reference for reflection on the multiple facets of thinking about sustainable consumption. I highlight the provocation to the importance of individual action and collective and rethinking practices to abandon the old patterns of production and consumption.” (Dr. Eliane Brito, Professor and Researcher, FGV, São Paulo)